Search Engine Solutions Blog

Ask your Pay-Per-Click manager if they’re going to provide you such a valuable report:

---

Dear customer,

We are pleased to distribute Complementary PPC 2006 Analysis to our valued customers.

1. best_conv_kws_2006Analysis: What are the best keywords that worked for you on 2006?
   Action: Keep the highlighted KWs, rethink on the rest.
2. most_expensive_kws_2006 Analysis: What are the most expensive keywords on 2006, and shall you keep them? Action: Reduce bids for the bad conversions highlighted KWs, don’t touch the approved marked ones.
3. top_Impressions_2006 Analysis: What keywords make the most buzz on 2006?
   Action: Look after the sticky notes and the highlighted KWs.
4. best_ctr_2006 Analysis: What were the best display ads on 2006? Action: Analyze how to increase more visibility and marketing efforts for the highlighted KWs.
5. worst_kws_2006 Analysis: What are the worst keywords that you want to avoid at 2007? Action: Reduce bids for the highlighted KWs.
6. fraud_clicks_2006 – Fraud Clicks Report. Analysis: What my competitors doing behind my back? Am I paying for fraud clicks? How much Google credit me? Action: To be analyzed together.

   Best Regards,

   Your PPC manager

---

If they don’t, please don’t cry – You can have it for $299 US only at http://www.acroterion.ca/Acroterion_Contact_Us_Info.html

As someone who’s seating at SEMPO Research Committee, we have worked hard to develop this survey to gain a better understanding of the nature and extent of SEO market. Thanks to all SEMPO members and Radar Research LLC who participated in preparing this survey.

---

Click here to complete the survey, or cut/paste: www.sempo.org/survey.

This is your chance to have your voice heard. By participating in SEMPO’s 3rd annual State of the Market Survey, you have the opportunity to share your opinions and expertise. Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed!

Why should you take the survey?
Taking the survey will actually stimulate you to think about the resources you devote to SEO and paid search – which is a valuable exercise in itself.
First dibs – you will receive the preliminary survey results before they are released to SEMPO’s membership.
Support the SEM industry – this survey is highly regarded as a valuable resource for the industry.
A chance to attend an SES conference for free.

The time that you invest in completing this survey will help show where the industry is, how it has grown, how it is expected to grow, and trends for the future. Not only does this information benefit the individuals and companies involved in SEM, it benefits the industry as a whole. This survey has proven to be a valuable representation of the ever changing, rapidly growing SEM industry.

Please tell all your colleagues and online marketing acquaintances about this survey – participation is NOT limited to SEMPO members. SEM and SEO agencies, online and traditional agencies, in-house marketers all are welcome.

Free Giveaway! As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007, valued at over $1,000 USD. The winner’s name will be randomly selected once the survey has closed.

Time to get started! Please click here to complete the survey.