Search Engine Solutions Blog

Measuring and comparing the demand for your keyword (Daily World Searches) against the number of Web pages that include it (Competition) is a helpful approach to pick up the best keywords. The resulting ratio, KEI or ‘Keyword Effectiveness Index’ will give an idea of how important a specific keyword is.

The formula for KEI is KEI = (DS^2/C) = (DS/C * DS)

DS = Number of daily world searches
C = The competition.

KEI RESULT
The KEI range goes from 0 to over 400.

< 0,001 = Poor keyword
0,001-0,010 = Good Keyword
0,010-0,100+ = Excellent Keyword

Keywords with the highest KEI combine popularity and less competition. It means that it is more likely that you will get a high ranking, if you use these keywords for optimizations.

Let’s see first how Google defines it:

So, you ask, how is adRank determined? While bid price (the price advertisers are willing to pay for each click per thousand impressions) is obviously an important factor, we also calculate advertiser Quality Score to make sure the best performing ads will always appear on your site. Quality Score takes into account factors such as an ad’s relevancy and click-through rate (CTR) (i.e. how likely users are to click on a given ad) because a higher CTR sometimes outweighs the benefits of a higher bid price. This ensures that your site always displays the ads representing the highest revenue potential for you.

Source: http://adsense.blogspot.com/2006/02/ad-rank-explained.html

QS = Quality Score. See below.
CPM = Cost per thousand impressions. The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression. $10 CPM / 1000 impressions = $.01 per impression.

Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its minimum bid and the better its ad position. Source: http://adwords.google.com/support/bin/answer.py?answer=21388

adRank and Quality Score in layman’s terms
To get better adRank and higer Quality Score formula do these:

1. Gain good keyword history
2. Increase CTR
3. Place adWords keywords on landing page, or find/publish better landing page

You can find thousands of web posts about AdSense scam like this one I have found at Alexandru’s blog – The Anatomy of a Google AdSense Scam: “Yes another tactics used by scammers to fool Google. I wonder why Google don’t react or know about this… The approach is very simple – Copy/Paste Google generated code in your pages, and then you’ll have successful “hits” that might bring you lots of money. I haven’t tested it yet, but I’ll try to describe how “I think” they are doing… However, it seems that the inventive minds of the evil scammers has discovered a way to trick this technique, and the approach is simple – they just copy/paste the HTML code generated by Google AdWords in any of their pages. This way, I can do with ease a site with empty content, and start pasting ads from anybody I want, making good money out of it.”

Alright, the Fight To Spammers is a sure failure. But MICROSOFT !?

Searching Search3w on live.com shows up Google AdSense on the organic side of the results page! – www.google.com/pagead/iclk?sa=l&ai=Bxl_…
Interesting enough it happened soon after I set AdCenter account. I have no idea what’s going on! Any ideas that might help me solve this mystery?

Acroterion is pleased to announce our new mobile site accessibility tool allows you to optimized websites for cellular phone, mobile devices and Google Mobile.

Search3w Mobile Site Builder / Generator is a static publishing system. XHTML pages are pre-generated by the Static Site Wizard publishing software and stored as XML files on the web server, ready to be served. Pages are W3C XHTML Validated and ready to Google Mobile Sitemaps (Mobile Site Builder provided with the appropriate Google, Yahoo & MSN XHTML schemas).

Mobile Website Simulator
This is realtime sample generated by Mobile Site Builde for: Mobile.FlatRate.com. Click on the imahe to see how this site Search3w/mobile looks.

How does your website look on a Mobile Phone?
Try typing this URL in the address bar:

http://www.search3w.com/mobile_site_builder.php?url=http://www.your-domain.com