Search Engine Solutions Blog

Famous WordPress BLIX theme is trimming the bottom half of the h1 letters. This is how you can easily fix it:

1. Click “Presentation”
2. Click “Theme Editor”
3. Click “layout.css”

4. Edit this line: body,h2,h3,h4,h5,h6,p,form,fieldset {margin:0;padding:0;}
and remove the “h1,”
5. Click “Update File >>”

You done.

Q: Please describe how search3w can ensure we achieve positive ROI and how long it will take?
A: Accurate answer for this question will be addressed after my initial study. This is the study input I need to answer your ROI question:

Number of Unique Visitors Per Day
What is your current traffic? We will calculate how many visitors you might expect to receive every day after we optimize your site and ad campaigns.
Remember: Typical customer of Search3w increasing traffic volume by 60 percent.

Conversion Rate
Research shows that on average 2% of all visitors to retail sites end up as customers. Conversion rate varies by industry, what is your data?

Gross Profit
What is the average gross profit for your products/services that you sell, or plan to sell, online or offline?

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Q: Which ad networks do you suggest we participate in? Yahoo? Google? MSN? Overture? If we are on a fixed budget, which of the recommended networks will give us the best return?
A: Some clients doing better on Yahoo or AdCenter, but our major work will perform on Google AdWords.

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Q: How many clients do you have? How long have you been in business? How many people are in your company?
A: Clients: 62. In business since: 2001. Employees: 12, Contractors: 3.
Our performance is publish to the public here.

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Q: Will you build our landing pages for each campaign? Describe how you will research the competition to ensure our landing pages are the best.
A: No. I will guide your team how to build it. We have proprietary technology to auto-generate landing pages here. Every month we will evaluate the last month performance and if results are not satisfied we will bring usability expert to the table. Our usability experts came from world of traditional marketing, a field where she has 25 years experience. That experience also includes an MBA, as well as running hundreds of focus groups. Since 2001 she has done usability testing on hundreds of websites, including industry studies looking at hardware sites such as Home Depot, Lowes, Home Hardware, and Rona.

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Q: What sort of reporting can we expect and at what frequency?
A: ROI and Other Reporting Services. In addition to monitoring and changing the bids to your specifications, we also provide the following valuable reporting services:

Ability to track Return on Investment (ROI) per keyword per position per search engine

Conversion Rate Metrics: determine how many visits to your site convert to a sale

Help to understand your Return on Advertising Spend (ROAS): how much revenue you generate per dollar spent on advertising.

Ability to Calculate ROI: how much revenue you generate per dollar spent on advertising

Find out which ranking in Pay-per-click Search Engines works best for your keywords and gives you most value.

Fraud Click (invalid clicks) reports.

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Q: Describe the process and activities associated with the “start up” phases of the project.
A: Leveraging our SEM process, we have developed a methodology to optimize the value that you get from your PPC accounts. Our methodology is a 4D Step process of:

Discovery

Design

Development, and

Deployment

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The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, sitelinks are completely automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.

Official Google blog on Sitelinks

Which links does Google use for the Site-links?
Google seems to use the first level links of a homepage for the Site links. The links should be descriptive text links or image links with a ALT tag. JavaScript is not considered for Sitelinks. Google uses 2 to 8 links for the Sitelinks of a website. Google assigns the number of links to each website by the number of internal links it determines.
The text that is used for the Sitelinks can be the text that are used for the link on the homepage or the title of the linked page. It seems that Google prefers links that appear at the top left of a webpage.

How can you get Site-links for your domain?

1. Your website must be authority with #1 ranking for the searched keyword.
2. Your domain must be at least 2 years old. It seems that younger websites don’t get Sitelinks.
3. The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered. Keywords that aren’t searched often enough don’t get Sitelinks. It also seems that your website has to get many clicks for the searched keyword.
4. The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks. Sitelinks only seem to appear for the main keywords of a website, not for all keywords for which a website is listed.

If your website meets these criteria Google might assign Sitelinks to your website for your most important keywords.
Sitelinks can be a nice addition for searches for general keywords but they usually won’t appear for searches that consist of two to four words. These words are the most important keywords for website promotion and search engine optimization.

People who search for multiple word keywords are more likely to purchase goods or services than people using fewer words.

Can I help you?
Call The Search Engine Doctor today for free sitelinks advice under your domain!

GlobalThoughtz Canada today announced the Top Canadian SEO Companies for Q1 2008 Scorecard results. Acroterion has moved into the number one Overall ranking and the best Organic Optimization firm in Canada.

Search3w.com, which received some 2000 Unique Visits per day has experienced exponential growth since it launched back in mid 2007 and utilizes unique proprietary technology for greater site visibility, search engine optimization and usability.

Acroterion Inc. was founded by “The Search Engine Doctor” – Martin Rotstain. Dr. Rotstain has won numerous awards for his research in SEO and E-commerce technology. Dr. Rotstain is a member at Search Engines Research Committee and is currently involved in research with PhDs around the world.

Full Image: http://blog.search3w.com/wp-content/uploads/2008/03/we-are-nnumber-1-canadian-seo-companies.gif