Famous WordPress BLIX theme is trimming the bottom half of the h1 letters. This is how you can easily fix it:

1. Click “Presentation”
2. Click “Theme Editor”
3. Click “layout.css”

4. Edit this line: body,h2,h3,h4,h5,h6,p,form,fieldset {margin:0;padding:0;}
and remove the “h1,”
5. Click “Update File >>”

You done.

Q: Please describe how search3w can ensure we achieve positive ROI and how long it will take?
A: Accurate answer for this question will be addressed after my initial study. This is the study input I need to answer your ROI question:

Number of Unique Visitors Per Day
What is your current traffic? We will calculate how many visitors you might expect to receive every day after we optimize your site and ad campaigns.
Remember: Typical customer of Search3w increasing traffic volume by 60 percent.

Conversion Rate
Research shows that on average 2% of all visitors to retail sites end up as customers. Conversion rate varies by industry, what is your data?

Gross Profit
What is the average gross profit for your products/services that you sell, or plan to sell, online or offline?

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Q: Which ad networks do you suggest we participate in? Yahoo? Google? MSN? Overture? If we are on a fixed budget, which of the recommended networks will give us the best return?
A: Some clients doing better on Yahoo or AdCenter, but our major work will perform on Google AdWords.

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Q: How many clients do you have? How long have you been in business? How many people are in your company?
A: Clients: 62. In business since: 2001. Employees: 12, Contractors: 3.
Our performance is publish to the public here.

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Q: Will you build our landing pages for each campaign? Describe how you will research the competition to ensure our landing pages are the best.
A: No. I will guide your team how to build it. We have proprietary technology to auto-generate landing pages here. Every month we will evaluate the last month performance and if results are not satisfied we will bring usability expert to the table. Our usability experts came from world of traditional marketing, a field where she has 25 years experience. That experience also includes an MBA, as well as running hundreds of focus groups. Since 2001 she has done usability testing on hundreds of websites, including industry studies looking at hardware sites such as Home Depot, Lowes, Home Hardware, and Rona.

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Q: What sort of reporting can we expect and at what frequency?
A: ROI and Other Reporting Services. In addition to monitoring and changing the bids to your specifications, we also provide the following valuable reporting services:

Ability to track Return on Investment (ROI) per keyword per position per search engine

Conversion Rate Metrics: determine how many visits to your site convert to a sale

Help to understand your Return on Advertising Spend (ROAS): how much revenue you generate per dollar spent on advertising.

Ability to Calculate ROI: how much revenue you generate per dollar spent on advertising

Find out which ranking in Pay-per-click Search Engines works best for your keywords and gives you most value.

Fraud Click (invalid clicks) reports.

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Q: Describe the process and activities associated with the “start up” phases of the project.
A: Leveraging our SEM process, we have developed a methodology to optimize the value that you get from your PPC accounts. Our methodology is a 4D Step process of:

Discovery

Design

Development, and

Deployment

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The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.

At the moment, sitelinks are completely automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future.

Official Google blog on Sitelinks

Which links does Google use for the Site-links?
Google seems to use the first level links of a homepage for the Site links. The links should be descriptive text links or image links with a ALT tag. JavaScript is not considered for Sitelinks. Google uses 2 to 8 links for the Sitelinks of a website. Google assigns the number of links to each website by the number of internal links it determines.
The text that is used for the Sitelinks can be the text that are used for the link on the homepage or the title of the linked page. It seems that Google prefers links that appear at the top left of a webpage.

How can you get Site-links for your domain?

1. Your website must be authority with #1 ranking for the searched keyword.
2. Your domain must be at least 2 years old. It seems that younger websites don’t get Sitelinks.
3. The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered. Keywords that aren’t searched often enough don’t get Sitelinks. It also seems that your website has to get many clicks for the searched keyword.
4. The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks. Sitelinks only seem to appear for the main keywords of a website, not for all keywords for which a website is listed.

If your website meets these criteria Google might assign Sitelinks to your website for your most important keywords.
Sitelinks can be a nice addition for searches for general keywords but they usually won’t appear for searches that consist of two to four words. These words are the most important keywords for website promotion and search engine optimization.

People who search for multiple word keywords are more likely to purchase goods or services than people using fewer words.

Can I help you?
Call The Search Engine Doctor today for free sitelinks advice under your domain!

GlobalThoughtz Canada today announced the Top Canadian SEO Companies for Q1 2008 Scorecard results. Acroterion has moved into the number one Overall ranking and the best Organic Optimization firm in Canada.

Search3w.com, which received some 2000 Unique Visits per day has experienced exponential growth since it launched back in mid 2007 and utilizes unique proprietary technology for greater site visibility, search engine optimization and usability.

Acroterion Inc. was founded by “The Search Engine Doctor” - Martin Rotstain. Dr. Rotstain has won numerous awards for his research in SEO and E-commerce technology. Dr. Rotstain is a member at Search Engines Research Committee and is currently involved in research with PhDs around the world.

Full Image: http://blog.search3w.com/wp-content/uploads/2008/03/we-are-nnumber-1-canadian-seo-companies.gif

Several people have asked me recently, “How can I add Hebrew to my Word or PowerPoint documents?”. (You may not know, but I was part of the Microsoft team that wrote the RTL code for its operating system). If you use Microsoft, you have full Hebrew support right now at your fingertips!

Enjoy my easy step-by-step process on how to add Hebrew to your documents, presentations and spreadsheets:

After following my Blog you will be able to do the following:

Full Bi-directional Writing: right-to-left and left-to-right.

Switching between English and Hebrew inside a sentence.

Write Hebrew on any MS Office program, include Word, PowerPoint and Excel.

Add Hebrew words to your emails.

Add Nikkud.

If you feel the post was useful, I need small favor from you guys. Please go over my other posts and contribute grammer/better English Comments and Suggestions below the post. TODA!

Sample One - Hebrew on Excel (Yartzheit dates)

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Sample Two - Hebrew on Outlook E-Mail

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Sample Three - Hebrew on YouTube

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INSTRUCTIONS TO ENABLE HEBREW IN WINDOWS

Click START -> CONTROL PANEL

Switch to Classic View

Click on REGIONAL AND LANGUAGE OPTIONS
You may need your Windows CD, so have it handy.

Click on the middle tab “Languages”
In “Supplemental Language Support”, make sure “INSTALL FILES FOR COMPLEX SCRIPT AND RIGHT TO LEFT LANGUAGES is checked.

Click on “Details” button

Add the Input Language
“Default Input Language” on top should be ENGLISH (UNITED STATES).
Click on “Add” button

Find Hebrew in the Language List
On the “Add Input Language” Dialogue Box (Input Language) find Hebrew in the listing and press OK.

Set your Language Bar
Your “Text Services” box should appear like the diagram on the left with HE Hebrew etc.
Go to “Preferences” on the bottom of the box and click on “Language Bar”.

SHOW TEXT LABELS ON THE LANGUAGE BAR
Check the first box SHOW LANGUAGE BAR ON DESKTOP and SHOW TEXT LABELS ON THE LANGUAGE BAR.

Switching between English and Hebrew

You may toggle between English and Hebrew by pressing ALT-SHIFT.
Another way is to click with on the EN or HE icon on the Formatting Toolbar.

If it is not present, click on the down arrow on the last item on the Formatting Toolbar and then ADD OR REMOVE BUTTONS and then choose FORMATTING. Place a check next to EN KEYBOARD LANGUAGE. Do not confuse with another similar sounding item LANGUAGE. (That will indicate the language in use but you cannot switch languages by using it).

If the KEYBOARD LANGUAGE Switch is not found using the above method, go to the TOOLS menu and choose CUSTOMIZE. Using the COMMANDS tab (2nd tab), go to FORMAT and find EN KEYBOARD LANGUAGE in the right side box. Highlight it and then drag it to the top toolbar.

Maintaining Correct Typing when Switching Languages
To Switch from English to Hebrew (when using Left to Right orientation)

….when you type the last letter in English, press space while still in English and then switch to HE (Hebrew) by method 1 or 2 above and continue typing in Hebrew. Since this sentence is basically an English sentence (LTR) to place a period, switch to EN and type the (English) period (on key top is >).

When switching from Hebrew to English (when using Left to Right orientation).when you reach the last letter in Hebrew, switch to EN (English) by method 1 or 2 and press space, (English) comma or period and continue typing in English. Put an English period to end the sentence.

To switch from Hebrew to English (when using Right to Left orientation)

…when you type the last letter in Hebrew, press space while still in Hebrew and then switch to EN (English) by method 1 or 2 above and continue typing in English. Since this sentence is basically a Hebrew sentence (RTL) to place a period, switch to HE and type the (Hebrew) period (on key top is ?).

When switching from English to Hebrew (when using Right to Left orientation)

….when you reach the last letter in English, switch to HE by method 1 or 2 and then press space, (Hebrew) comma or period and continue typing in Hebrew. Put a Hebrew period to end the sentence.

Hebrew Vowels Nikud

For the most part, vowels are not used (”ketiv Maleah” usually makes words recognizable). You can, however, place Hebrew vowels in their proper places by using the method described below. Although it can be done after typing each letter, it is easier to it after all the letters were typed.

1. Type all your text without vowels
2. Place your cursor after the first letter at the beginning of the document
3. Press CAPS LOCK and SHIFT KEY together. You may activate CAPS LOCK and then you only need to hold the SHIFT KEY.
4. The row with the number keys (only one exception) contain the vowels according to the table below
5. When you finished typing the vowel for the first letter release the SHIFT KEY, use the arrow key to advance to the end of the next letter –repeat steps 3 and 4 etc.
6. If you are using a RTL orientation, use the left arrow key; if you are using a LTR orientation, use the right arrow key.
7. When typing a letter with several nikkud entries, do it in the following order: first put in the Dagesh (if required), the Cholam Haser or the indicator for ? and then the vowel. (i.e., in the word below, after typing the Patach under the Hey, move the cursor to the Shin- place the Dagesh Hazak, put the right mark over the Shin and then type the Kamatz.

Using On Screen Keyboard (Hebrew or English)

Using On Screen Keyboard (Hebrew or English):
• To open On-Screen Keyboard, click Start, point to All Programs, point to Accessories, point to Accessibility, and then click On-Screen Keyboard.

• The program in which you want to type characters must be active while you are using On-Screen Keyboard. Also be sure the cursor is showing (blinking) in the document where you want to type text.
• To change languages click the EN or HE icon on the Formatting Toolbar. When you move the mouse pointer over the keyboard, the pointer will become a hand shape and the characters will change to the appropriate language

• When using the On-screen keyboard, it is advisable not to use ALT-SHIFT to change languages. Also, the on-line keyboard must be in lower case English letters before you can switch to Hebrew.

On-Screen Keyboard has several typing modes you can use to type data. The 2 most useful are:
• In clicking mode, you click the on-screen keys to type text.
• In hovering mode, you use a mouse or joystick to point to a key for a predefined period of time, and the selected character is typed automatically.
• Use Click Sound to add an audible click when you select a key.
• Use Always on Top to keep your keyboard displayed on your screen when you switch programs or windows

If you feel the post was useful, I need small favor from you guys. Please go over my other posts and contribute grammer/better English Comments and Suggestions below the post. TODA!

You asked about ReachLocal business model. This is what I’ve found about their business model. The name of the CEO I was speaking with is Zorik Gordon. Actually, he didn’t buy my product but he did ask for my advice!

From their site:

Q: What factors determine whether my ad will be seen on search engines?

A: The keywords chosen will also influence your ad appearances. ReachLocal chooses the best keywords that will drive target customers to your site. The daily budget of your campaign will determine how often your ad will show, and its positioning.

Q: How do you charge?

A: We put a margin on the advertising fees charged by the search engines we use i.e. Google, Yahoo!…

From Blogs:

Q: Hi, I’ve been looking at a company called Reach Local and wonder if anyone has any experience of working with them. I’m concerned that, whilst they may return good results, their reach or ability to generate volume is limited. Also, how do the search engines view the fact that they “mirror” the actual web-page? Thanks in advance

A: I’ve tested Reach Local out since January and was not happy with it. It was fairly easy and quick to implement and it was great being able to forward reports on to clients in the way of email. Whatever keywords you provide them with, they will expand into thousands of completely irrelevant keywords to generate a high volume of clicks - not necessarily focus on highly targeted, relevant keywords on your most profitable products / services.
They do not share their keyword lists with you to determine results on a keyword level to make optimizations.

In my experience with ReachLocal, my clients and I were very upset with the results we received and when handled manually, we saw a 90% decrease in costs, a significant jump in positioning, double the amount of clicks, and huge ROI. With Reachlocal, we were wasting money, getting few clicks, and no sales. We also got a significant amount of traffic from outside the state and country we were targeting.

Susan: Banned by Google. No idea why. It’s been banned for nearly a year.
I’ve owned … since about 2000. I did a few pet events and advertised mostly through traditional advertising “not online”. The site was indexed then. Then I stopped doing anything with … and it parked for about a year (with Sedo or some other 3rd party company - can’t really remember which one).

I brought it back online and made it an affiliate sales type of site, and it was still indexed in Google. But out of the blue it became unindexed. I then changed the site layout by making it a blog with all of the affiliate type stuff on the back pages.

My only SEO efforts have been to have it submitted to directories. Other than that, I really haven’t done anything with it. Which is why I’m so puzzled as to why it became unindexed.

Any ideas?

Thanks for your help.

Martin: Hi Susan,

I have checked your site, and indeed you’re banned from Google but not from MSN and not from Yahoo!
You did few mistakes causing to have poor ranking on MSN & Yahoo though and to not be forgivable by Google as they’re just too tough.

Please tell me:

When exactly did you “brought it back online”?

When and where did you submit (big mistake, submission died few years ago, RIP)?

What kind of “an affiliate sales” have you did. When it started and when it ended?

Susan: Hi Martin,

I know I’m banned, I just don’t know why.

I’m not exactly sure when I made the site active again. Probably about 2 years ago.
I did a lot of directory listings. I know these type of links don’t add a lot to a web site but I didn’t think they would negatively effect the domain. According to Google I have about 179 links that go to …com.

Here are some of the directories I submitted to ( if you type search …com on google you will see a lot of them):

seo-friend.com
aaawebdirectory.com
directory.searchwarp.com
viesearch.com
hlnk.com
abigdir.com

The affiliate sites were all pet related sites that I joined in Commission Junction. Sites like animalden.com, petsmart.com, and sitstay.com.

Thanks for your help.

Sincerely, Susan

Martin: Susan,
These days Google very much care on your SEO tempo (one day, I will write a blog post about this…). You can’t get hundreds of links out of the blur especially from sites that are banned themselves (!) or sites that are related to SEO. Google is not stupid.

CJ is the best affiliate program, no problem with them.

Okay. I can try to take you out of banning if it worth you 4 hours of my time. It can take something from 3 weeks to 3 months to put you back on Google.

Yes, take this free tip: Ask the directories above to move your listing out right away.

Hope it helps.

Read More SEO Q&A >>

Sherry: Currently, we have a very limited budget… We recently hired a company to assist us with our site/Yahoo store - with terrible (no) results. Your company appears to be very knowledgeable in SEO/Yahoo stores so we considered we’d inquire with you as to whether you might offer any “budget” services to help us with our site - particuarly with search engine rankings - can you evaluate our site and let us know?
Thank you.

Search3w: We have heard many stories like yours. The way Yahoo store works is very different than you can imagine.
Let’s face the facts. Yahoo has absolutely no ambition to let you success with organic Google ranking. Did you know that Google dislike to rank many sites that runs on same server (like Yahoo) and on the very same category?

Typically this is what you want to do:

Add and edit Yahoo’s Editor Object properties: Headline, Custom properties and add the missing Search Engine Optimization elements.

Add a better Site-Search/search-box solution that integrates with your Yahoo Merchant database.

Get free Analytic Tool (like urchin) that help you to understand better your visitors and their behavior. We mean organic and PPC.

Set better navigation, searchability and accesability on your Y!store website.

Take care for the missing Google algorithm parameters Yahoo tend to “forget”.

Did you know that you can verify Y!store website on Google Sitemaps without FTP access?

Did you know that you can submit free XML Feed to Google Sitemaps of Y!store catalog?

You asked me about the budget. Search3w offering plans that range from $200 introductory service through to full service. On some plans our Recurring Usage Charge is $1 only.

Read More SEO Q&A >>

Barry: Can you look at our site and re : Converting dynamic web pages into static ones…Is that a solution to better SEO or can you make a proposition overall with our site and give us a creative idea of price. Currently, we are with Monster Commerce ( Network Solution ) and quite unhappy after spending good sums of money with poor results.
Thank you so much.

Search3w: Your site has zero PageRank, zero incoming links and suffers from poor indexing. Online jewelry is one of the highest competitive markets, and if you don’t have $100,000 for the 1st year your best bet is to do SEO yourself.

Static pages (and I mean real static pages, not tricks) will cost you too much at this point.
We can help you with only 5 hours to push your site forward and to do SEO yourself for the next 6 months. You’ll be ready for static conversion by then.

Read More SEO Q&A >>