http://blog.search3w.com/usability-and-searchability/iab-google-yahoo-microsoft-askcom-working-together-on-click-fraud/ Forum Is Dead. Long Live Blog. Sat, 14 Jan 2012 07:10:15 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://blog.search3w.com/usability-and-searchability/iab-google-yahoo-microsoft-askcom-working-together-on-click-fraud/comment-page-1/#comment-87 IAB, Google, Yahoo, Microsoft, Ask.com working together on Click Fraud Thu, 03 Aug 2006 22:12:23 +0000 http://blog.acroterion.ca/usability-and-searchability/iab-google-yahoo-microsoft-askcom-working-together-on-click-fraud/#comment-87 The development of a click guideline could help people game the system as much as it assists advertisers in identifying legitimate clicks. If the fraudsters out there can come up with a way to meet the guidelines, assuming they haven’t done so already, advertisers may end up paying for illicit clicks unless the search companies can reliably identify them before the advertiser is charged. Source: IAB, Google, Yahoo, Microsoft, Ask.com working together on Click Fraud - Usability. The development of a click guideline could help people game the system as much as it assists advertisers in identifying legitimate clicks. If the fraudsters out there can come up with a way to meet the guidelines, assuming they haven’t done so already, advertisers may end up paying for illicit clicks unless the search companies can reliably identify them before the advertiser is charged. Source: IAB, Google, Yahoo, Microsoft, Ask.com working together on Click Fraud - Usability.

]]>